Brief (One Show): Bring people to the LEGO Store.

Solution: The Lego generator is an in store machine that sorts and repackages
your old LEGO collection into new sets.

★ Future Lions 2016 – Gold
★ One Show Young Ones – Bronze, Experimential Design & Promotion
★ One Show Young Ones – Merit Award, In Store Open Category

Featured in Resume, Dagens MediaCAP & Design, Ad Age, and Fast Company.