Problem: The NGO The Baltic Sea Foundation Sustainable Seas is working for a healthier Baltic Sea which every year is affected by massive algae bloom. If nothing is done the whole ocean could die. Yet the issue isn’t prioritized by the politicians.
Solution: We filled a billboard with water from the Baltic Sea and placed itinfront of the Swedish parliament. Just like in the Baltic Sea, algae started to bloom. During the course of eleven days the public could witness the transformation inside the billboard. The campaign continued online where we encouraged people to take a stand and sign our petition.
★ Epica Awards 2017 – Silver, Public Interest Enviroment